And they don’t come much better than this amazing curio from the Netherlands – a Superman – The Movie Promotional poster in four parts and over two metres long – making the figure of Christopher Reeve life-sized. This package was only available as a mail-away for collectors of the Monty Gum Superman Trading Cards – where ten empty packets plus 50p in postage would also enlist you in the Monty Superman Club.
In absence of the Topps trading card sets in some European Territories, local confectionary companies like Monty Fabrieken (of Leiden, Holland) picked up the licence and produced packets containing 3 cards and the obligatory stick of bubble-gum.
Whereas the cards and wrappers (produced in two sizes) occasionally pop up on auction sites, this particular piece of ephemera (complete with card cover and four postcards) is notable for its rarity and few complete examples are known to exist –
The copy above came to be in the SUPERMANIA collection from a folder of Dutch/German clippings, its previous owner obviously passionate Superman devotee from childhood. This set was pieced back together from the scrapbook with the posters in pristine condition tucked between the (mostly water damaged) pages. Until recently I had no idea what its origin was until another collector proudly posted his copy on Instagram…