“World On The Brink…”

The quest for global box-office domination through promotion – Daniel Goozee’s definitive original painting for the marketing of Superman IV: The Quest For Peace was adapted for overseas markets with wildly varying results (and replaced altogether in France).   Translations of the title would also yield some interesting interpretations of the theme – In Germany ‘The Quest For Peace’ would become ‘World On The Brink’ and ‘The Strongest Enemy’ for the Japanese campaign.

From the top; German poster (‘artist’ unknown) alternative artwork for the French poster (artist unknown) a magazine ad for the Brazillian home video release and the Japanese one-sheet. Despite the customarily glossy marketing the movie would go on to gross $15,681,020 worldwide and would be considered the flop that ended the franchise…


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